We created a film for Brides & Grooms that gained over 600K organic views.
We couldn’t ignore all our friends whose weddings have been cancelled because of COVID. So rather than make another bleak video with empty streets – or do something completely in denial of the hardship people are going through – we wanted to do something grounded in positivity. Something that cheered people up in a meaningful and useful way.
The video was emotional, shareable and relatable, gaining over 600K organic views in under 1 week and 1million views across all social platforms to date.